#Using #hashtags #on #Twitter #is #all #the #rage #these #days. For a brand or organization, when used appropriately (unlike the first sentence of this post) they can be extremely powerful and beneficial for many purposes – especially marketing and communication. When you include a hashtag in a tweet, that hashtag becomes a live link such [...]
Hello! Welcome to (or welcome back to) the Saying It Social blog… you may notice that this is my first blog post here since January – shame on me! But, in my defense, I started a new blog over at 2 Geeky Girls where I’m covering social media in addition to “a bunch” of other [...]
Follow @akstout18 The million dollar question all business owners have when considering implementing social media is, “What will my ROI be?” And I hear ya. You’re expending time and resources to use these platforms so it’s only natural to wonder what you can expect in return. But, in order to measure ROI, it’s important to first understand [...]
It is absolutely essential for a business today to have a good content strategy in place. Too often I hear businesses say that they just don’t have the time or the resources to blog so they are just going to work on Facebook and Twitter for their online marketing. Without a blog in place you [...]
Forget What You’ve Heard In order to get the most out of this article, you need to forget everything you’ve ever heard (or thought) about social media up to this point. Erase the idea that social media is a communication tool. Forget that “content is king” and that if you don’t have the most carefully crafted, engaging content – [...]
A couple of weeks ago, I had the pleasure of speaking at the Marketing Directors Support Group meeting along with the fabulous Leigh George at R2Integrated in Baltimore. The topic of our talk, ‘The Visual Web‘, comes at a very important time in the world of social media marketing. With the exponential growth of Pinterest [...]
Last week on Social Geek Radio my co-host, Deb Evans, and I had the pleasure of interviewing Matt Goddard, founder and CEO of the Baltimore headquartered, digital agency, R2integrated. Goddard is among the top tier of forward thinking visionaries in the digital and social marketing field. A regular speaker at major conferences and counsel to multinational corporations, Goddard isn’t interested [...]
I was overjoyed to open my mailbox on Saturday afternoon to find that my autographed copy (go on, be jealous) of “The Tasti D-Lite Way” had arrived! That statement alone should be enough to tell you that social geekery courses through my veins (but if that didn’t do it, just wait until you find out how I spent [...]
Today Twitter has followed suit with Facebook, Google+, and even LinkedIn, allowing you to add a Header Image to your Twitter profile. In order for the new design to take effect you must go into your design settings and add a Header Image. You also have the option to decide whether or not you [...]
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