A couple of weeks ago on Social Geek Radio I had the pleasure of interviewing Ashley Rudolph, Social Media and Marketing Coordinator at Gift of Life. It’s a neat little story how I came about learning about Ashley and Gift of Life; if you’d like to hear about it and listen to an archive of the show go to: Developing a Social Media Strategy for Non-Profits.
My very first impression of Ashley was, “Wow she really gets this social media stuff,” so I asked her to be our guest on the show and share some tips, tricks, and advice for using social media for non-profits. Take a look at what Ashley had to say:
What are the benefits of a non-profit being active on social media?
Ashley: Engaging with your community online is crucial! The more channels you use to communicate with your current (and potential) supporters, the greater your chances of converting them into donors, volunteers, and advocates. Being online makes your brand more easily accessible, gives you the opportunity to create meaningful conversation, can be a useful education tool, and can ultimately serve as a powerful fundraising tool.
Okay I’m convinced, where do I start?
Ashley: First, make sure you have a good understanding of your brand and its unique voice, then create a basic social media strategy that outlines your social media goals. Learn the lingo and start reading general social media blogs and those catered to non-profits.
What are some non-profit social media blogs that you recommend?
Ashley: I’ve learned a great deal from the following blogs: (read on)